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It’s just printing: What could possibly go wrong?
In one word: everything. Imagine slaving over an artwork for months on end. The creative is tight, the marketing message […]
The FDA Just Approved Its First Drug to Treat Peanut Allergies in Kids
The US Food and Drug Administration approved a drug to treat life-threatening allergic reactions for the approximately 1 million children in the […]
Best Practices in Artwork Management – Part 2
3. Who’s invited? Internal only / Global System? Are you done creating your workflow? Now we decide who works behind-the-scenes. […]
Best Practices in Artwork Management – Part 1
What over a decade’s research has taught us about Artwork Management Years of successful and not-so-successful artwork management processes have led us […]
Your Guide to the Ideal Packaging Artwork Approval Process
Have you heard of the bystander effect? Let’s imagine there are 6 approvers given the responsibility to sign off on […]
Uncompromising Quality ensured with Collaboration and Proofing tools
Communication breakdown among stakeholders can have serious consequences. KFC’s disastrous introduction of its product in China in 1987 was mainly […]
US Food Recalls on the Rise
Food recalls are now so common in the US that grocery shopping has turned into a Russian Roulette where […]
Artwork Management Maturity Cycle
Artwork System Sales Person : We are in the business of Artwork Management Software, etc. etc. CPG Company Executive : […]
USFDA’s Enforcement Discretion On Nutritional Label Change
Here’s why it’s a good call… In October 2019, the FDA added a statement to its “Industry Resources on the […]
Scenario 1: Why didn’t we send the specification to the printer along with the artwork?
Frankly, Stephen from Marketing who had initiated the artwork request didn’t know that he had to send the specification along […]
Scenario 2: Mike from production just called. We got the SAP code wrong again.
The last time that happened, there was a primary and secondary packaging mismatch. The instance before, we issued PO to […]
Scenario 3: Our customer wants to audit our artwork approval process
While your company might have a defined process to follow for artwork design and approval, it is pertinent to ask […]