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US Food Recalls on the Rise
Food recalls are now so common in the US that grocery shopping has turned into a Russian Roulette where what you’d have for lunch could make you seriously sick. Increased surveillance has become the…
Artwork Management Maturity Cycle
Artwork System Sales Person : We are in the business of Artwork Management Software, etc. etc. CPG Company Executive : What?! That’s the first reaction you receive from many Pharma and CPG companies (almost all…
USFDA’s Enforcement Discretion On Nutritional Label Change
Here’s why it’s a good call… In October 2019, the FDA added a statement to its “Industry Resources on the Changes to the Nutrition Facts Label” webpage to declare that it does not intend to…
Scenario 1: Why didn’t we send the specification to the printer along with the artwork?
Frankly, Stephen from Marketing who had initiated the artwork request didn’t know that he had to send the specification along with the artwork to the printer. But isn’t it written down in the process? We…
Scenario 2: Mike from production just called. We got the SAP code wrong again.
The last time that happened, there was a primary and secondary packaging mismatch. The instance before, we issued PO to the print vendor for the wrong artwork. When you get the item code from SAP…
Scenario 3: Our customer wants to audit our artwork approval process
While your company might have a defined process to follow for artwork design and approval, it is pertinent to ask yourself, “Is your process auditable?” The problem with using emails for collaboration is you need…
Scenario 4: Our print vendor did not get the email for some reason
This year, Christmas promo ideas got approved at the nick of time. Joan’s team really need to scramble now to create the artwork and get it printed. As soon as Joan came out of the…
Scenario 5: Can someone find the artwork for the promo we ran last spring?
“Farhan managed that promo. The files must be in his laptop.” “But that laptop was wiped clean and re-assigned to someone after he left.” “I am sure the IT took a backup of his drives.”…
Scenario 6: Why didn’t we run it past regulatory?
Roger joined the marketing team only recently. Janet, the head of marketing, called her team for a meeting. She showed them sales metrics for their line of soups. They could see from the graphs that…
Scenario 7: How long would it take to get artworks approved and printed?
Janet heads the marketing team at a global beverages company that is on the verge of completing a brand refresh. Going forward, all product labels and promotional material will be based on the new design…
Scenario 8: Please share the status. I need to update the excel for the meeting.
Your company has planned a dozen product launches this year, 60% of which are new products and the remaining 40% are line extensions. Almost every month, there is a deadline to meet. As someone who…
Scenario 9: I assumed you reviewed the artwork already
In your company, you break down artwork design and approval into a sequence of steps and assign specific tasks to individuals. Review is often an activity which requires participation of many stakeholders from different departments.…