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It’s just printing: What could possibly go wrong?

February 25, 2020

In one word: everything.

Imagine slaving over an artwork for months on end. The creative is tight, the marketing message is clear and your hard work is finally about to pay off – only for you to realize the prints come out all wrong. This wouldn’t be a big deal, if you hadn’t already paid for – and printed – packaging of thousands of SKUs.

So, you’re stuck paying for another print job with the correction—costing you double the money, and twice the pain!

Exploring the loose ends

Your packaging dimensions may be off: Make sure that everyone you’re working with is on the same page about the size needs, especially your artwork designer.

Lack of automation: You have to keep swinging back and forth between briefs and documents to figure out specifications for different SKUs and batches. With automation, you can decide which specifications to keep and which to discard.

Not having a single source of truth: When you centralize the data that’s being generated from multiple sources, you will be well-placed to make better business decisions. When data is decentralized and disorganized, data becomes an obstacle rather than an asset.

Miscommunication with your printer: Managed incorrectly, the printing process creates multiple opportunities to make a bad call, miscommunicate, and introduce human error.

That’s why we highly recommend you to automate your specifications and eliminate potential red flags:

With ManageArtworks, the artworks are approved and managed. Once the artwork is approved, they are shared with the printers. Printers need to know what to print (Artwork), how to print and how the Manufacturer / Brand Owner would evaluate the Incoming batch (Packaging & Printing Specification).

We’re going to just say it. Microsoft Word or Excel was not built to communicate print specifications.

Today most companies build the specification in MS Word and route for approval. Once the specification is approved, the printer is shared the same. This approach ensures that the critical data that goes along with the specification is locked in a Silo.

  1. Eliminate errors due to manual process
    1. Inconsistency among created specifications of the same type
      1. e. two corrugated boxes of the same specification did not look alike.
      2. Multiple revisions for one minor change among similar specifications became tedious and time-consuming resulting in the need for multiple corrections.
      3. Multiple templates used for the same specification across the organization.
    2. Inability to track any changes made by date and/or by whom
    3. Automate the Review, Approval and Change Requests to Specifications
    4. Lack of a formal review or approval process resulting in rushed decisions.
  2. Streamline specification design
  3. Keep an accurate history in an electronic database
  4. Reduce costs and Eliminate Inventory Write-Off due to Wrong Specification
  5. Instant Search and Retrieval of Specifications
  6. Ensure that the Latest Version of the Specification is used across the Supply Chain


Drive Savings and maintain compliance by managing packaging and print specifications real-time

Bid adieu to manual email trails about obsolete specifications. Get all your stakeholders to have access to synchronized packaging artworks, proofs and BOMs in real-time.

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