Supply Chain

Time for some thoughts

Artwork Management Maturity Cycle

Artwork System Sales Person : We are in the business of Artwork Management Software, etc. etc. CPG Company Executive : […]

The MA Dashboard - Design, Discover, Decide

  Dashboard The dashboard provides summary information in the form of charts and graphs on the following Workflow counts (In […]

Integrations - Do away with islands of information

The capabilities of an artwork management system are amplified when it integrates with other systems. Typically, artwork management systems are […]

Asset Library – Your single source of truth

As written by Patrick Lencioni in his book Silos, Politics and Turf Wars; “Silos – and the turf wars they […]

Approve and Release Artworks

Artwork production attains critical mass when the initial artwork is sent for review and approval, not to mention matching steps […]

Collate Inputs and Create Artworks

Ever wonder where the building blocks of an artwork come from and how a brief is put together so that […]

Initiating an Artwork Request

Here’s how you get started It’s time to look at the rationale behind an artwork request with a case study […]

Ignoring the “Retail Realities” at your peril

One of the most commonly used advice pertaining to marketing is “Breaking through the Clutter”. The clutter that mostly they […]