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Scenario 18: I can’t find the latest version of this artwork file...
Artwork Management Challenges – Part 1 Imagine a scenario where the holiday season is coming up and your manager has […]
Scenario 19: Can't someone else from Jack's team review the artwork?
Artwork Management Challenges – Part 2 How many times has someone gone out-of-office and forgotten to tell you? More often […]
Christmas Shopping, Multi-Channel Sales and the impact of the frenzy on Product Packaging
Black Friday, the day after Thanksgiving and Cyber Monday, a marketing construct to promote online shopping the following Monday, represents […]
Getting Braille translated Right-First-Time
Getting Braille translated Right-First-Time In a Class 4 drug alert issued on 26 April 2019, the MHRA said that an […]
Sustainable Packaging – A Fad or Fab?
2017 was a breakthrough year for sustainability when the United Nations launched the #CleanSeas campaign to save our seas from […]
Does your product talk to customers?
No? Your products can and should talk to people browsing along the aisle of a supermarket. Every food, beverages and […]
How Not to Design Fonts on Labels
If you don’t get easy-to-understand information from your prescription drug label, don’t expect the lengthier instructions in the pack-insert to […]
Leverage the power of pre-flight tools
“A stitch in time saves nine.” These six words capture the essence of pre-flight. Like any process, the more upstream […]
Scenario 20: It’s urgent, send it to Print – What could possibly go wrong?
Many a marketers’ famous last words. If you are really lucky and if the designer is experienced and understands the […]
It’s not easy being an Artwork Coordinator
How do you think the job description for an artwork coordinator in a global company looks like? Have a look […]
Automated Text Comparison
In April 2019, Alvogen Inc. had to voluntarily recall two lots of Fentanyl Transdermal System 12 mcg/h transdermal patches because […]
Text Comparison in Pharma Industry
Your first step to SPL/QRD compliance – Automate Proofreading The ability to manage product information is a daunting task. Many […]
Text Comparison in Artwork Management
How do you compare text? All packaging artworks and labels contain text. This text starts its journey early in the […]
Non classifié(e)
Best Practices, Technology, Industry
Creative
Marketing
Packaging
QA and QC
Regulatory
Supply Chain
The MA Dashboard - Design, Discover, Decide
Dashboard The dashboard provides summary information in the form of charts and graphs on the following Workflow counts (In […]
Non classifié(e)
Best Practices, Technology, Industry
Creative
Marketing
Packaging
QA and QC
Regulatory
Supply Chain
Technology
Integrations - Do away with islands of information
The capabilities of an artwork management system are amplified when it integrates with other systems. Typically, artwork management systems are […]