Packaging Label approval is a collaboration of individuals representing as much as 9 internal functions and several external entities like artwork agencies, packaging agencies and printers.
Back & forth communication between the stakeholders in conveying views and suggestions and lack of clarity of one another’s expectations takes a huge toll on the time and the speed of a packaging label approval.
Seamlessly connect all stakeholders into an automated workflow
Provides email alerts and reminders; eliminates the need for manual follow-ups
Complete transparency to the entire process- approval request tracking, audit trails and dashboards
Using annotation and comments,reviewers and approvers can pinpoint their suggestions which can be easily comprehended by the artwork creator
External entities like agencies and printers can also be added as part of the system
With a watertight process and timely alerts, your approval times are sure to come down to the order of 60% (actual results may vary depending on existing approval structure, system architecture & network connectivity)
The most important aspect of every packaging is its compliance to the guidelines given by governing bodies like the FDA. Compliance to these guidelines needs to be reviewed and approved by the respective stakeholders before the packaging label can be printed. Any slippage in compliance will result in product recalls.
Every packaging artwork is a brand communication. Be it the usage of colors, designs, graphics, fonts and styles, every aspect of the layout speaks about the brand and its attributes. Many a times due to race against time and due to multiple iterations, important brand elements may be missed.
There are limitations in manual proofing packaging label viz. barcode, colors and dimensions. This limitation may allow non-accurate artworks to be approved which may result in rejections post printing.
Due to the complications in obtaining approval of all stakeholders, several packaging labels could be released without the approval of all stakeholders or bypassing some of them.
Pick and choose from a comprehensive set of 24 custom made workflows. Ensures all relevant stakeholders review and approve artworks
Sophisticated proofing tools that help you review colors, dimensions, barcode and content
Compare artwork versions and check if corrections have been carried out and ensure that no error prone artworks are printed
Save a lot of money which otherwise would have been written-off