Digital Asset Management (DAM)

Centralize digital assets to efficiently service your eCommerce and packaging supply chain

Central Repository

One place to go and look for assets of all types. No more searching on file servers and desktops. All assets are centrally available to everyone from anywhere and at any time

Metadata and Search

Digital files and packaging assets are tagged with metadata which can be used to search and retrieve files. Assets can be searched easily with a combination of metadata. Use multiple filters that pinpoint to the required files.

Version control

Each asset has a version linked to it and when updated, the version number is incremented.In some cases, the older version may get superseded. Expired assets can be obsoleted so that they are not reused or shared.

Sharing of assets

Dielines need to be shared with designers; brand logos and symbols need to be shared with creative agencies; approved artworks and specifications need to be shared with vendors; and across the packaging supply chain, pack-shots and product images need to be shared with the marketing and sales teams within and outside the organization.

Having control over who sees what and when, is possible only when the assets are managed in a digital asset library.

Support for all formats and file types

The asset library can manage files of any format which can be secured, version controlled and shared. These could include Images, PDF, MS Office files, CAD drawings, Video and Audio file formats, etc.

Security

All assets are secured with a powerful set of role-based access control. So it’s easy to provide access to required users while making sure other assets are not visible. Permissions are also set on each action that can be taken by a user on an asset, e.g. who can update, share, download, etc.

Audit logs

The asset library maintains an audit log of who created, updated, viewed, downloaded and shared each asset. All actions are recorded with timestamps for audit purposes.

Repurpose assets

Users can convert an asset into another format (eg. Photoshop to PNG) and resize them, if required, before its downloaded.

Bulk upload

Digital assets can be bulk uploaded along with their metadata so that users can reuse them immediately. This facility enables first time users to import and quickly centralize all their assets from other repositories.

Workflow

Assets can be sent through an approval workflow for changes or update. Pre-defined workflows route the asset to the designer and the approvers before the final approved version is updated back into the asset library as a new version. All workflows include real-time status tracking, email alerts and reminders.