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WHO CONTROLS YOUR DATA?
Who Controls Your Data? How to leverage the benefits of creating a single source of truth for your brand assets […]
Copy Manager, outil indispensable pour l’industrie PGC
Les éléments du brief Fiche de Texte Electronique (FTE) comprennent toutes les informations relatives à l’identité du produit telles que […]
Is your packaging artwork being checked as thoroughly as it could be?
It’s a fact that copy errors cause 58% of all artwork iterations, and as many as 50%* Drug recalls are […]
PACKAGING TECHNOLOGY FOR THE FUTURE
Are you providing your employees with the proper tools for success both now and in the future? The U.S. Bureau […]
Initier un Projet Packaging
Débuter un nouveau projet de création packaging Dans le cadre d’un projet packaging, Il est intéressant de s’interroger sur les […]
Optimiser le processus de validation de vos emballages et packagings
Avez-vous déjà entendu parler de « l’effet du témoin », également appelé « effet spectateur » ? Imaginons qu’il y ait six personnes chargées […]
Packaging Content Workflows – How to ensure ‘one version of the truth’
Customer preference and governmental regulation are combining to create new demands in product development and packaging requirements. With all these […]
It’s just printing: What could possibly go wrong?
In one word: everything. Imagine slaving over an artwork for months on end. The creative is tight, the marketing message […]
Best Practices in Artwork Management – Part 2
3. Who’s invited? Internal only / Global System? Are you done creating your workflow? Now we decide who works behind-the-scenes. […]
Best Practices in Artwork Management – Part 1
What over a decade’s research has taught us about Artwork Management Years of successful and not-so-successful artwork management processes have led us […]
Your Guide to the Ideal Packaging Artwork Approval Process
Have you heard of the bystander effect? Let’s imagine there are 6 approvers given the responsibility to sign off on […]
Uncompromising Quality ensured with Collaboration and Proofing tools
Communication breakdown among stakeholders can have serious consequences. KFC’s disastrous introduction of its product in China in 1987 was mainly […]
Scenario 2: Mike from production just called. We got the SAP code wrong again.
The last time that happened, there was a primary and secondary packaging mismatch. The instance before, we issued PO to […]
Scenario 3: Our customer wants to audit our artwork approval process
While your company might have a defined process to follow for artwork design and approval, it is pertinent to ask […]
Scenario 4: Our print vendor did not get the email for some reason
This year, Christmas promo ideas got approved at the nick of time. Joan’s team really need to scramble now to […]