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Digital Asset Management (DAM)

July 21, 2020

Centralize digital assets to efficiently service your eCommerce and packaging supply chain

What is Digital Asset Management?

The Asset Library where the final approved creative and packaging assets reside. It can also include a dieline repository and all the brand logos, symbols and icons required for packaging design

Are these relevant to your situation?
  • Your assets are store everywhere
  • Your team wastes time finding them
  • You recreate work because you cant locate the missing file
  • Don’t have a secure location where your files are stored
  • Colleagues can’t find assets by themselves
  • There are multiple final versions
  • Your email storage space is full with large-sized files Sometimes you delete important mails to make way for new ones
  • Older and incorrect versions end up being used for promotion
  • Lack of consistency in branding and promotional materials
If you relate to these issues, it’s time to get you a DAM

Productivity-wise a DAM helps you:

  • Eliminate chaos: …that ensues when multiple files stored in multiple environments and multiple geographies
  • Strengthen self-service: Let users find what they need when they need it instantly which means an end to wasting time fetching files they need for their work.
  • Eliminate Silos: As written by Patrick Lencioni in his book Silos, Politics and Turf Wars; “Silos – and the turf wars they enable – devastate organizations. They waste resources, kill productivity, and jeopardize the achievement of goals.”
  • Strengthen Relationships: It is imperative to encourage your teams to capitalize as much as possible on exchange of knowledge and collaboration.
  • Eliminate low-value tasks: Between 20% to 40% of your creative time is spent on accessing assets. Kickstart your projects sooner.
Cost-wise a DAM helps you:

  • Eliminate re-creating assets: This happens when you’ve lost an image your designer created or purchased one online
  • Free up storage: Free up large spaces and pressure on your servers with unnecessary and large-sized or duplicate files
  • Eliminate inconsistency: Which version of the copy did you publish? The one with the updated warning statement containing your new ingredient – soy or the one without? Access the latest version of copytext and dielines at all times and avoid fines.

These are the benefits most DAM systems should ideally deliver.

We deliver all this and more

Central Repository

One place to go and look for assets of all types. No more searching on file servers and desktops. Centrally available for everyone at any time.

Metadata and Search

Digital files and packaging assets are tagged with metadata which can be used to search and retrieve files. Assets can be searched easily with a combination of metadata and you can keep filtering until you find the required files

Version control

Each asset has a version linked to it and when updated, the version number is incremented. In some cases, the older version may get superseded. Expired assets can be obsoleted so that they are not reused or shared.

Sharing of assets

Dielines need to be shared with designers, Brand logos and symbols need to be shared with creative agencies, approved artworks and specifications need to be shared with vendors and across the packaging supply chain, pack-shots and product images need to be shared with the marketing and sales teams within and outside the organization. Having control on who sees what and when is possible only when the assets are managed in a digital asset library.

Support for all formats and file types

The asset library can manage files of any format which can be secured, version controlled and shared. These could include Images, PDF, MS Office files, CAD drawings, Video and Audio file formats, etc.


All assets are secured with a powerful set of role based access control. So its easy to provide access to required users while making sure other assets are not visible. Permissions are also set on each action that can be taken by an user on an asset, e.g. who can update, share, download, etc.

Audit logs

The asset library maintains an audit log of who created, updated, viewed, downloaded and shared each asset. All actions are recorded with timestamps for audit purposes.

Repurpose assets

Users can convert an asset into another format (eg. Photoshop to PNG) and resize them if required before its downloaded. This gives greater flexibility for users to reuse and repurpose the assets for their specific use cases

Bulk upload

Digital assets can be bulk uploaded along with their metadata so that users can reuse them immediately. This facility enables first time users to import and quickly centralize all their assets from other repositories.


Assets can be sent through an approval workflow for changes or update. Pre-defined workflows route the asset to the designer and the approvers before the final approved version is updated back into the asset library as a new version.  All workflows include real-time status tracking, email alerts and reminders.

Reach out to us to help you setup one

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