Out with the Old, In with the New The New Face of 7 Up

Refreshing packaging labels can have a positive impact on a brand. It’s like a brand has gotten a new look, and it can be exciting for consumers.

One brand that recently underwent a packaging refresh is 7 Up – a brand owned by Keurig Dr Pepper, one of the largest beverage companies in North America.

• The new design is a clever mix of the old and the new, with the iconic green and red dot retained but with a fresh twist. The addition of lemon shade to the green gives it a zesty, refreshing look.
• The shadow of the number 7 has been pushed to give it a 3D look, which adds depth and dimension to the packaging and makes it stand out on the shelf.
• The brand gets a new tagline “New Get Up, Same 7UP” that talks about the change but reassures the customers that the packaging has changed, the drink itself remains unchanged.

But why do brands go through the hassle of changing their packaging?

The answer is simple – to stay relevant in a competitive market. The packaging refresh is part of a larger effort by Keurig Dr Pepper to update and modernize its beverage brands. By keeping up with changing consumer tastes and preferences, the company is able to stay competitive.

While a label change has multitude of benefits, failing to manage the artwork right could lead to a host of problems.

When a brand changes its packaging, it’s not just the physical label or packaging that needs to be updated – the artwork associated with the product needs to be updated as well.

The risk of errors is especially high for brands with numerous SKUs or products in different markets, as it can be difficult to keep track of all the different artworks.

This is only the tip of the iceberg but even these inconsistencies can erode consumer trust and damage the brand’s reputation.

That’s where an artwork management system comes in.

Manage Artworks’ packaging artwork management system can help you manage all your packaging and artwork requirements, collaborate with internal and external teams, and release the artwork for production.

If you are someone looking for an artwork management solution, look no further.

Reach out to us and our experts will contact you soon!

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