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The Role of Automation in Artwork Proofing: Saving Time and Reducing Errors

June 23, 2023

In the fast-paced world of artwork creation and design, ensuring accuracy and efficiency during the proofing process is crucial. Traditionally, proofing involved manual review and revision cycles, which were time-consuming and prone to errors. However, with the advent of automation designers, and creative packaging artwork stakeholders now have powerful tools at their disposal to streamline the proofing process, ultimately saving time and reducing errors.

In this blog post, we will explore the significant role of automation in artwork proofing and how it has benefited the packaging artwork industry. (At the end, we have also linked a FREE tool to help with this process, so make sure you check it out)

Enhanced Efficiency and Speed:

Automation in artwork proofing significantly improves efficiency and speed. Previously, proofing involved manual checking for errors, inconsistencies, and misalignments, often leading to delays and revisions. However, with automated tools, stakeholders can quickly analyze their artwork against brand and regulatory guidelines. Automated proofing software can rapidly scan files for potential errors, such as incorrect fonts, missing images, or color discrepancies, allowing stakeholders to identify and rectify issues more efficiently. By automating repetitive tasks, stakeholders can focus on the creative aspects of their work, saving valuable time and expediting the approval process.

Error Reduction and Consistency:

Human error is an inherent risk during manual proofing, especially when dealing with complex and intricate artwork. Even the most diligent individuals can overlook small mistakes that could have a significant impact on the final product. Automation minimizes the chances of errors by applying consistent and reliable algorithms to detect and highlight potential issues. Whether it’s ensuring accurate color reproduction, or correct text placement, automated proofing tools provide a high level of accuracy, reducing the likelihood of costly mistakes and reprints.

Consistency and Collaboration:

In the dynamic world of artwork proofing, collaboration among multiple stakeholders can introduce challenges in maintaining consistency. Often, revisions from different parties occur sequentially, necessitating a thorough review of the packaging artwork from the beginning. However, proofing tools offer a valuable feature that allows for easy comparison between two versions of the artwork. This enables all stakeholders to ensure that the required changes have been implemented correctly, while also providing an additional layer of assurance against unintended modifications. Furthermore, these tools enable users to annotate and add comments directly on the artwork, ensuring clear communication and a comprehensive record of requested changes, thereby promoting collaboration and maintaining consistency throughout the process.

Cost Savings and Increased ROI:

By streamlining the artwork proofing process, automation brings significant cost savings and increased return on investment. With reduced errors and improved efficiency, packaging artwork stakeholders can avoid costly rework, material waste, and production delays. Moreover, faster turnaround times allow for quicker time-to-market, enabling businesses to capitalize on opportunities and gain a competitive edge. Automation also enables companies to allocate their resources more effectively, optimizing the utilization of human talent on creative tasks rather than repetitive manual checks.


The benefits of automation extend beyond time and cost savings, improving accuracy, and ultimately ensuring the delivery of high-quality artwork. As automation continues to advance, the packaging artwork industry will undoubtedly reap the rewards of faster, more reliable, and error-free proofing processes.

One such tool that plays a significant role in the automation of artwork proofing is MA One. It can easily detect spelling errors in the artwork, analyze text, colors, barcodes and preview layers. It can additionally proofread two versions of an artwork to identify differences in text and graphics making it easy for you to not have to proofread all over again. Best part? MA One is free to begin with – ‘Get Started Today’

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