How ManageArtworks Helped the World’s Fifth Largest Agrochemical Company Improve Packaging Artwork Lifecycle Management
The agrochemical industry is highly regulated, given its direct impact on agriculture and the quality of products we consume.
Excess use of agrochemicals can be hazardous for farmers and consumers. That’s why governments and food regulatory bodies worldwide are particular about labeling compliance.
In fact, the Food and Agriculture Organization (FAO) has several stringent specifications for labeling agrochemical packages. Complying with these specifications is not just a requirement but a necessity for agrochemical companies. For example, publishing information such as the product name, ingredients, registration and batch numbers, directions for use, safety precautions, and net content is mandatory. Besides that, there are also artwork specifications like using specific typefaces such as Helvetica, reducing white space, using red only for highlighting warnings and embedding only FAO-approved pictograms to convey a message without words. More importantly, agrochemical companies must ensure that the printer complies with the labeling standards.
Additionally, companies that operate in different locations and use more than one language are expected to print the complete label with exact translations on the package or the attached leaflets.
Manufacturing and delivering products while adhering to different labeling guidelines across different geographies can be challenging for companies.
That’s exactly what happened to one of our clients.
Challenges:
The client is the world’s fifth-largest manufacturer of generic agrochemicals. They are known for manufacturing and marketing agrochemical and industrial chemical products. They have a strong presence in India, the US, the EU, and Brazil and sell their products in over 150+ countries.
The client wanted to streamline and manage the labeling compliance for different regions and thus had the following needs:
ManageArtworks Solution:
- Global cloud based system: We ensured all regions transitioned their application to the cloud for seamless operations. ManageArtworks’s data migration services were deployed to transition the users and existing data from on-premise to cloud.
- Secure and easy access: A mixed authentication mode with internal users integrated to Okta for SSO services and external users being authenticated using ManageArtworks’s own authentication services was implemented. So all users whether internal or external had a single integrated way to authenticate into the application and use its features.
- Secure and easy access: A mixed authentication mode with internal users integrated to Okta for SSO services and external users being authenticated using ManageArtworks’s own authentication services was implemented. So all users whether internal or external had a single integrated way to authenticate into the application and use its features.
- Single Digital Asset library for all users: A central Digital Asset library was implemented where artworks and other related files across regions were managed. ManageArtworks’ advanced metadata search allowed the client to search and retrieve relevant files in their region. It also gave them the flexibility to follow region-specific version control rules. Indian users, for instance, could view their files stacked by versions, while other regions could view them as separate versions with obsolete status.
- Workflow management: While the Digital Asset Library was common, each region had their own workflow templates and different processes to follow. With ManageArtworks, all regions could manage their workflows separately. This enabled the client to streamline workflows efficiently and quickly route their artworks and proofs through different stakeholders both internally and externally such as printers and agencies.
- Region-wise roles and access control: With hundreds of users across regions, the client could use ManageArtworks’ Access Control feature to define user roles and groups in each region. This ensured that only authorized users had access to specific assets and projects.
- Language support: ManageArtworks’s proofing and compare tools are based on Unicode, which means it supports all languages. So the client could compare artworks in any language they currently need. Besides, the user interface also supports multiple languages and the client was able to use this feature to operate the application in their local language.
- Artwork Status management: ManageArtworks ensured that Artwork status information was managed correctly so that no artwork is released or used beyond its expiry date. By obsoleting or expiring the artwork and clearly marking it so that it's visually clear that it's been obsoleted, helped the client in making sure they are compliant with regulatory requirements related to expiry date.
Summary:
Over the past three years, utilizing ManageArtworks across multiple regions has enabled the client to streamline their artwork process on a global scale. Given the critical importance of labeling for Agrochemical product compliance, the client is happy with the implementation of ManageArtworks, which has provided a standardized platform across regions. This has significantly improved efficiency, allowing them to process more artworks faster with the same workforce.
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