Are Packaging Labels Senior Citizen friendly?

Published on : March 23, 2017 Senior Citizens form 14% of the population in the US which is approximately 40 million consumers and is projected to increase to 72 million by 2030 and will be 20% of the population by 2040. The growing elderly population has attracted many consumer product companies to create senior citizen […]

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Effectiveness of Warning statements on Labeling

Published on : December 22, 2016 Warning Statements are seen in Foods, Drugs, Medical Devices, Cosmetics, Food Supplements, Kids Toys and practically everywhere. The purpose of a warning statement is to warn the consumer about the potential risk(s) of using the product and decide for themselves whether the benefits outweigh the risks of using the […]

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So you want to be a Packaging Designer?

Published on : December 15, 2016 It’s a sense of pride and joy when a designer sees his or her packaging design on the supermarket shelf. But this critical function in the Packaging Artwork value chain does not come easy. Some companies maintain an internal Artwork Studio while others outsource the work to one or […]

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It’s not easy being an Artwork Coordinator

Published on : November 05, 2016 Here is what a job description for an Artwork Coordinator in a global company looks like Ensuring delivery of packaging artwork for all brand portfolios across multiple markets. Acting as interface between all relevant parties in the artwork process, both internal (marketing, regulatory, logistics, finance) and external (pack change […]

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Artwork Management Maturity Cycle

Published on : October 28, 2016 Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc. CPG Company Executive: What?! That’s the first reaction from many Pharma and CPG companies (almost all of the Small and Medium businesses and many large ones too) when you talk about Artwork Management. The […]

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Copy Text in Labeling

Published on : October 20, 2016 Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books. In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to […]

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Harmonization and Labeling

Published on : October 13, 2016 This article is not to be confused with the Global Harmonized System of Classification and Labeling of Chemicals (GHS) standards, also called CLP in the EU whose main purpose is to communicate hazards on product labels and safety data sheets. In general the principals of harmonization are the same, […]

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