Overview

The ever-evolving packaging and labelling industry demands you to adapt to the changes and integrate them on the go to stay compliant. This requires both commitment and investment. Moreover, multiple products demand the presence and involvement of multiple teams and stakeholders. Whether you are a large-scale organization or medium scale, collaboration across teams is an inevitable part.  

Project Management tools can certainly track a project status, but an Artwork Management system like ManageArtworks which is purpose-built for Artwork Management, not only tracks artwork projects but does a lot more, from managing copy, proof reading, artwork comparison, etc. Let’s dive in and evaluate what works the best for smooth artwork management.
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Common challenges in the Artwork Management Process:
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1) Quality Standards

Maintaining consistent quality standards across various artwork pieces can be challenging. This includes ensuring that the artwork is visually appealing, accurate, and aligns with the brand's guidelines. Variations in quality can lead to inconsistencies in branding and customer experience.

2) Regulatory and Legislation Changes

Artwork often needs to comply with various regulations and legislation, such as ingredient labelling, health warnings, or copyright laws. Keeping up with these changes and ensuring that artwork remains compliant can be a significant challenge, especially in industries with strict regulatory requirements like pharmaceuticals or food and beverage to avoid product recalls.

3) New Product Creation

Introducing new products requires the creation of new artworks. Coordinating the artwork creation process with product development timelines and ensuring that the artwork accurately represents the new product can be a significant challenge, especially when dealing with multiple product launches.

4) Managing Change Control

Artwork management involves numerous stakeholders and changes in artwork need to be controlled to maintain consistency and compliance. Managing change requests, tracking revisions, and ensuring that the correct versions are used can be a complex task, particularly in large organizations with multiple departments involved in the process.

5) Serial and Parallel Flows

Artwork management often involves multiple workflows running in series or parallel, such as design, regulatory review, translation, and printing. Coordinating and aligning these workflows with fewer delays or errors can be challenging, particularly when different teams or departments are involved.

6) Approval and Feedback Bottlenecks

Obtaining timely approvals and managing feedback from various stakeholders can often lead to bottlenecks in the artwork management process. Delays in approvals or miscommunication regarding feedback can result in extended timelines and impact product launch schedules.

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What do project management tools offer?

Project management software serves as a diverse marketplace, offering a range of tools under different names. However, an Artwork Management Software acts as a comprehensive superstore, providing a unified platform for all artwork-related tasks. The offerings of project management tools like task assignment, resource management, and workflow creation are limited when compared to streamlining packaging and labeling processes.

On the other hand, artwork management system streamlines the entire artwork lifecycle, from creation to approval and production, providing a centralized platform for managing artwork-related tasks, and offering tailored features for content proofing to avoid costly artwork reprints. For instance, marketing teams use Air table to connect strategic planning, content production, channel distribution, and measurement into a unified process with project management incorporated. While all these tasks can be tracked at one go but tailoring it to requirements of packaging and labelling requires specialized offerings.

Project Management Tools v/s Artwork Management Systems: Key Points

1) Scope: Project management tools are versatile and can be used for various types of projects with different functions and departments within an organization. It aids in tracking time, and tasks along with making collaboration easy for teams. On the other hand, ManageArtworks is tailored to your unique requirements according to the industry you operate. It offers features that cater to artwork creation, review, approval, version control, compliance, and asset management specific to artwork files.

2) Digital Asset Management: Creating multiple files and assets and storing them for future use holds good only when you can retrieve them at the right time. Efficiently managing your artwork involves proper tagging for easy search and retrieval, which can save both time and costs. With ManageArtworks, you can create your artwork repository for easy sharing and distribution of approved assets.

While project management tools like Asana, Air table, and others facilitate collaboration across teams and are designed to oversee the entire project lifecycle, from initiation to closure, they are not specifically tailored to the unique requirements of digital asset management.

3) Regulatory compliance: While project management tools offer integrations with third-party apps, using multiple tools for compliance checking can create lengthy integration loops .ManageArtworks simplifies regulatory compliance with features like inspecting font characteristics, color analysis, translation management, and more.

4) Workflow creation and automation: Project management tools excel in creating flexible workflows and assigning tasks, but they often lack in artwork management. With ManageArtworks you can tailor workflows according to your artwork project needs and ensure that the right users have the access.  Tracking revisions with live feedback enhances collaboration with stakeholders, streamlining artwork management effectively.

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About ManageArtworks:

ManageArtworks has over a decade of experience in providing Artwork management solutions for large enterprises across industries. It enables better collaboration, drives efficiency and helps you get to market faster. Stay updated and keep track of the latest developments in the packaging artwork for a quick turnaround of your Artwork workflow.  

To know how it can aid your artwork management process, click here for a FREE DEMO.

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