Overview

Do you find it challenging to keep up with ever-changing packaging and labelling requirements to stay competitive?

The struggle to keep your teams updated with the latest changes and modifications in the artworks before release can be tiring. It can further worsen if you have multiple changes from all stakeholders and they are tackled with manual proofing process and feedback emails. In this case, streamlining and digitizing the packaging and labelling process will optimize the artwork management and the product release. The addition of new products and increasing the brand portfolio make it inevitable to have a competitive artwork management solution offering centralized access with a range of tools to enable faster releases with reduced time to market.

Let's explore how ManageArtworks, an end-to-end artwork management solution, facilitates the production of faster and more precise packaging and labelling artworks.
‍

Packaging Content Management with Copy Manager

The challenges of maintaining a centralized content repository and ensuring accuracy and brand consistency can be overwhelming especially if you have global teams and multiple product lines. With ManageArtworks Copy Manager you can easily collate, approve, and export your content while keeping all stakeholders informed through real-time updates.

The diverse content needs of different product portfolios and streamlined content creation are met by the Copy Manager. Every content piece is version-controlled, ensuring everyone has access to the latest and most accurate version, ensuring consistency between content and design elements.  

Apart from managing and integrating content with design, the content workflow provides multi-language support and translation, addressing cultural nuances in global markets.

Artwork Review

Countless spreadsheets can bog down an artwork management process, multiple content feedback emails, and repetitive design and copy errors, if it is not streamlined. To save you from the complexity of multiple manual approvals, the ManageArtworks Artwork Review feature allows you to build custom workflows, delegate tasks, and compare different artwork versions to ensure continuity.

The various stages of artwork review and approval involve different departments and each stakeholder must provide feedback for further design and content adjustments in the artwork. Every action and change made to an artwork file throughout its approval workflow is meticulously recorded in a comprehensive audit log detailing who did what, when, and why. This ensures that transparency and accountability are maintained throughout the process.
‍

Integrating design & content with Adobe Plugin

Are you or your design team struggling with constant copy changes that stall your packaging design process? Fed up with typos creeping in due to manual work?  Or have you ever felt like you're spending more time copying and pasting content than actually designing? You're not alone. Designers often get stuck by repetitive tasks like managing copy revisions and waiting for approvals. This can stifle creativity and slow down the entire packaging design process.

With ManageArtworks Adobe Plugin, streamline your designing process by seamlessly integrating with Illustrator. Import approved pack content with a single click, saving time and ensuring accuracy. Furthermore, if any changes are made to the content in Copy Manager, the plugin offers instant updates. With just a click of a button, you can easily update the content while ensuring all other attributes of the original text – such as font style, colour, size, and overall layout – are retained. You can also simplify multilingual artworks by importing content directly into design files, eliminating language switches and alignment adjustments.

‍
Proofing Tools

Flawless packaging goes beyond design. ManageArtworks streamlines this critical step with AI-powered proofing tools. Customized checklists ensure each department focuses on the right details, while annotation features enable instant, collaborative feedback.

At first glance, typos catch the eye. ManageArtworks' multilingual spellcheck tackles this head-on, identifying errors across 25+ languages instantly. Font analysis tools come next, guaranteeing adherence to brand and regulatory guidelines. Additionally, the tool facilitates pre-press by analyzing colour quality, with detailed insights on colour density for optimal printing. Finally, barcode verification tools help you assess barcode quality, minimize compliance risks, and ensure inventory control.
‍

The final step? Bridging the gap between approved content and the designed artwork. ManageArtworks' Copy Compare seamlessly compares approved content against the artwork, highlighting any discrepancies with color-coded results for a clear and efficient review.

‍

Metrics & KPIs

Get instant insights into your artwork projects. See where the bottlenecks are and identify areas for improvement. Use the “Reasons for Artwork rejection” KPI to understand the top 3 reasons why reworks are happening. A high count on the “Right First Time” KPI shows that your process is streamlined. If your “Average time for Artwork Approval” KPI is on a downward trend, your team is doing a great job.
‍

Conclusion

ManageArtworks offers a collaborative platform that accelerates the artwork approval process with real-time communication between various teams, enhancing compliance, thereby speeding your product’s time-to-market. Book a free demo now to elevate your packaging artwork management game.

‍