Overview:

Before a product hits the shelves at a retail store, its artwork undergoes an extensive review and approval journey. A missed allergen declaration or an unsubstantiated claim could have significant regulatory and legal implications, potentially leading to product recalls or penalties or both. The beating your brand image takes every time an incident like this happens cannot be measured in dollars and cents. That's why meticulous proofreading of the artwork is essential before it's released. However, this task isn't the sole responsibility of one person or department; it requires input from various departments within the company, including brand managers, marketing, artwork coordinators, designers, regulatory, legal, supply chain and packaging teams. Unfortunately, this collaborative effort often leads to a chaotic review process, with everyone scrambling to catch errors manually.  

Explore how ManageArtworks can significantly improve this process, offering a streamlined solution that enables different departments to effortlessly and accurately proofread artworks, thereby, enhancing overall review efficiency.
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Checklists:
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Having a ready checklist to proofread an artwork is invaluable. During the process of evaluating an artwork, various teams participate, each concentrating on specific aspects. ManageArtworks provides tailored checklists for each department, acting as a handy reference throughout the review procedure. These checklists assign specific tasks to reviewers, such as verifying text font sizes, ensuring compliance with Net Content Statement rules, and confirming accuracy of addresses and customer care information and so on. Fully customizable, these checklists ensures that every team optimize their review process.
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Copy Compare:
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One of the crucial steps in proofreading is comparing approved content with the designed artwork. Manual checks are prone to errors, especially with multiple teams involved. With ManageArtworks' Copy Compare feature pulls approved content from the copy manager and displays it alongside the artwork for review. This allows for direct comparison, with the system automatically flagging any deviations between content and design. Color-coded results further enhance clarity, distinguishing between perfect and partial matches. Additionally, any content omitted from the artwork is highlighted in red, simplifying identification of missed elements. This feature alone saves significant time and effort during the review process.
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Font Inspection:

ManageArtworks' font analysis tool ensures consistency across packaging labels. Text size is crucial in meeting regulatory guidelines. For example, FDA regulations emphasise specifications for font size, line thickness, and even the necessity of bold or regular typeface. ManageArtworks simplifies the process of inspecting font characteristics and other text attributes, aiding in compliance with regulatory standards and adherence to brand guidelines.
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Barcode Verification:

In retail's fast-paced environment, barcodes are vital for efficient inventory management and seamless transactions. However, a faulty barcode can wreak havoc on supply chains and customer satisfaction. Consider a scenario where a barcode scanner repeatedly fails to recognize a product, leading to delays and frustrated customers. ManageArtworks' barcode verification tool eliminates such mishaps by ensuring that every barcode is scannable and accurate by letting you examine the barcode quality, scan grade and more, facilitating smooth operations from production to point of sale.
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Measurement:

Packaging artwork involves several elements, some of which must meet specific regulations and standards. Ensuring the correct sizes for elements like the PDP, nutrition panel, or logo is crucial, but it can be a time-consuming task for legal teams or others who are involved in the process. ManageArtworks simplifies this process by offering a measurement tool to measure dimensions and area. This allows brands to quickly and accurately measure the dimensions of various elements, freeing them from manual errors and saving valuable time.
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Spell Check:

A single misspelled word has the power to tarnish the reputation of even the most carefully designed packaging. Imagine a dedicated marketing team devotes months to crafting the ideal product description, only to have it undermined by a glaring typo. With ManageArtworks' advanced spell check tools, such errors are swiftly identified and corrected. The spell check not only points out misspellings but also suggests the correct spelling, empowering you to seamlessly rectify mistakes or choose to disregard the suggestion. Moreover, ManageArtworks offers a comprehensive array of dictionaries, spanning 25 different languages, with the option to incorporate custom dictionaries including medical dictionaries.
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Annotation:

ManageArtworks' annotation tools empower stakeholders to provide clear and actionable feedback directly on artwork, streamlining the approval process, minimizing misunderstandings and delays. Picture a scenario where vague feedback leads to a series of back-and-forth emails, delaying the approval process and causing frustration for all involved. With annotation tools, feedback is precise, efficient, and easily actionable, ensuring that projects stay on track and deadlines are met.
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Color Analysis:

The ManageArtworks color analysis tools shows the list of Spot (Pantone) and Process colors used in the artwork. This is useful during the review process to make sure your brand colors are used and also to check if there is a possibility of reducing the number of colors. Every additional color is a cost during the print process and if there is a certain spot color that is used sparingly, a decision to replace it with CMYK can lead to a cheaper print cost.
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Text and Image Comparison:

Ensuring consistency across multiple versions of artwork is a challenging task. Even minor alterations to text or images can lead to discrepancies between artwork versions. With ManageArtworks' text and image comparison feature, no detail goes unnoticed. By facilitating efficient pixel-to-pixel and text comparisons, it enables designers and stakeholders to swiftly detect and address even the slightest deviations, ensuring seamless consistency throughout.
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Conclusion:

Proofreading can be a daunting task, but with ManageArtworks' proofing tools, designers and other stakeholders can collaborate seamlessly to ensure error-free packaging labels hit the market. The tool’s ability to help you inspect better, accurately spot discrepancies, share instant feedback, significantly reduces the time spent on proofreading.