How CavinKare Reduced the Workflow Completion Time and Improved Efficiency Using ManageArtworks
As a leading FMCG company, CavinKare manufactures products ranging from food and dairy to personal and professional care. They had to follow the Food Safety and Standards Regulations, 2020 guidelines that emphasized mentioning details such as the name of the food, list of ingredients, net content, the product's origin, storage instructions, and instructions for use on the packaging.
CavinKare had to ensure that the labeling of artworks for all 13 brands adhered to these guidelines.
However, this wasn’t an easy task. Let’s understand their challenges in detail.
Challenges:
CavinKare is one of the leading FMCG companies in India. It operates in the personal and professional care, food, dairy, and beverages sectors. CavinKare operates in over 43 countries and has a strong presence in the Middle East, including Sri Lanka, Nepal, Qatar, Bangladesh, and others. This meant that they had to adhere to the labeling regulations of different countries.
Besides that, CavinKare is a large-scale enterprise, as evident from its 7,242 projects initiated across various regions and product categories. They were facing the following issues:
1. Delays due to workflow bottlenecks: CavinKare faced 100% workflow delays due to several inefficiencies. The process was so slow that they could not meet the timelines, and it took almost 79 days to complete a workflow. These repeated delays beyond the stipulated timeline impacted the overall project completion.
2. Quality issues: To add to their woes, the first-time-right rate (FTR) was only 20%. In other words, only 20% of the projects were approved and completed correctly on the first attempt. Each project took an average of 2.8 iterations. This indicated that there were issues with the accuracy of the projects, and getting initial approvals was hard.
These issues had a severe financial impact on CavinKare, as 40% of the projects were terminated due to wasted resources and missed market opportunities. The entire process was fraught with inefficiencies, which led to multiple iterations, delays, and increasing operational costs. Due to the hyper-competitive business landscape of the personal care and food sectors, CavinKare was on the brink of losing to competitors.
They realized there was an urgent need to fix the workflows, reduce the number of errors and iterations, meet the timeline, and accelerate time-to-market.
They chose ManageArtworks to overcome the challenges.
ManageArtworks Solution:
ManageArtworks is an easy-to-use software that helps companies manage their artworks in one place, which every authorized user can access.
Here’s how ManageArtworks helped CavinKare manage their artwork efficiently:
1. Efficient workflow management: ManageArtworks allowed the CavinKare teams to manage content and artwork in one place. They could create a workflow with serial and parallel to route artwork across various department stakeholders. This enabled them to build, manage, and optimize the artwork and approval process. They could streamline the workflows for maximum efficiency, reduce delays, and meet the project timelines. They completed the workflows within 12 days - a remarkable improvement from 79 days in 2019.
2. Maintain accuracy: Additionally, ManageArtworks improved the collaboration between the different stakeholders by streamlining the artwork approval process. It provided CavinKare with built-in AI-powered proofing tools to review and manage artwork revisions. This helped them maintain compliance and brand consistency across all products and markets, reduce errors, and minimize iterations. The improved project accuracy and reduced reworks helped CavinKare increase the FTR rate from 20% in 2019 to 60% in 2024.
CavinKare faced initial challenges during implementation as they transitioned from existing processes to a more streamlined workflow. However, with the assistance from ManageArtworks team, they successfully integrated the platform into their existing operations and witnessed a significant improvement in operational efficiency, accuracy, and completion. Faster completion time and fewer iterations were the key highlights of this transition.
Summary:
CavinKare was struggling to launch its products on time due to the inefficiencies in its existing workflows. They could not meet the timelines and had a low FTR rate, which led to delays, quality issues, and financial losses.
However, they underwent a remarkable transformation after implementing ManageArtworks. The robust platform helped them streamline workflows and improve collaboration between teams. Additional features like AI-powered proofing tools further helped them reduce errors and improve accuracy.
It helped them complete the projects in just 12 days from the former 79 days and increased the FTR rates to 60% from 20% in 2019.
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