How ManageArtworks Helped Borosil Streamline Its Artwork Management Process
Creating and managing label artworks can be challenging, especially when a company manufactures a wide range of products that come in different shapes and sizes. Apart from adhering to the labeling guidelines for each product, they also need to ensure that every authorized team member has access to the latest designs. Without a single source of truth, the teams cannot have complete visibility of the artwork designs, which could lead to silos in operations, multiple iterations, compliance issues, and unnecessary delays in designing and printing the label artwork.
The lack of a single source of truth was one of the challenges our client Borosil faced recently.
Challenges:
Borosil is a leading Indian glassware company that manufactures laboratory glassware and microwavable kitchen products, disposal products, liquid handling systems, and explosion-proof lighting glassware for the education system. They faced the following challenges in managing artwork for their various products:
Lack of a single source of truth: Borosil relied on traditional methods like emails and Google Drive to store and share the artwork. This posed a challenge as team members couldn’t access project details, timelines, and associated files. They could not track important milestones or identify potential bottlenecks, which led to an overall delay in adhering to project timelines.
Silos between teams: There were over 45 people from different teams, such as marketing, graphic design, compliance, and external agencies working on the artwork. With no centralized information available, issues like miscommunication, duplicate artwork, and delays in approvals became a concern for Borosil.
Low First-Time-Right (FTR) rate: The first-time-right (FTR) metric measures how many artworks were approved the first time. Due to a lack of visibility into project requirements and silos between the teams, the designs had to go through multiple iterations. This increased the workload, delayed approvals, and impacted the timelines.
No clear visibility of the project’s status: Since all artworks were spread across different systems, the team members could not document their progress. A lack of a comprehensive overview made it difficult for the teams to track milestones and issues.
Delay in completing workflows: Since there was no clear communication between the teams, finishing the workflows on time became a concern. Nobody knew the reason behind the delay or had a clear idea about the timelines. With no reminders in place, team members could not adhere to the strict timelines. This delayed the overall workflow completion process.
ManageArtworks Solution:
Here’s how the ManageArtworks platform helped Borosil improve team collaboration, transparency, and compliance:
- Customer-centric experience: ManageArtworks' user-friendly interface simplified the onboarding process and enabled the Borosil teams to initiate new projects and set timelines – quickly and easily. Additionally, our customer support team was responsive and supported Borosil throughout the process, which improved their experience.
- Centralized information: ManageArtworks saved Borosil the headache of managing artwork across emails and Google Drive. All the artwork, including the latest versions, was stored in a centralized location and made accessible to the marketing and design teams and external agencies. They no longer had to scour endless emails and online drives to find the latest files. This saved their time, reduced errors, and enabled Borosil to approve designs faster.
- Streamlined workflow management: ManageArtworks allowed Borosil to create and manage workflows with serial and parallel routing. This made it easy for Borosil to route the artwork and proofs to different departments, stakeholders, agencies, and printers for review and approval. Given the volume of work, Borosil cannot afford to miss deadlines. Thus, to prevent delays, ManageArtworks allows companies to set timelines for each and send automatic reminders to team members to adhere to the deadline. For example, ManageArtworks helped Borosil reduce the average delay by approximately 40% in one year.
- Seamless collaboration and communication: ManageArtworks enabled seamless collaboration among the 45 members by giving them centralized access to the latest versions of the artwork. This fostered better communication and coordination among the members and helped them to complete the workflows on time without any hassles.
- Improved tracking: ManageArtworks helped team members document the artwork’s progress and gave others a comprehensive view of the milestones achieved. This gave Borosil complete control over the project’s progress. They were also able to monitor and measure the performance metrics, giving them rich insights on ways to improve the results.
- Increase in FTR: The disconnected workflows and silos between teams used to lead to numerous iterations and a low FTR rate. Borosil wanted to fix this problem to prevent further workflow delays. With ManageArtworks, Borosil teams could collaborate better, identify improvement areas, and optimize processes. They could track performance indicators, such as the FTR rates, iteration counts, and workflow delays. This helped them reduce the number of iterations and improve the FTR rate. Borosil could finally save time and resources on unnecessary iterations.
Here’s what Borosil had to say about their experience of working with ManageArtworks:
“ManageArtworks has significantly improved our workflows and artwork development process. The tool makes initiating new projects easy and setting up timelines for artwork development. The ability to store all relevant information in one central location has been a game-changer, allowing team members to collaborate and communicate seamlessly. The best part is that the tool is extremely easy to use with an intuitive design and robust features. Special thanks to the customer support team for their responsiveness and meaningful support. If you need an effective tool for managing timelines in artwork development, I highly recommend giving ManageArtworks a try.”
Summary:
Borosil’s 45-member team faced significant challenges managing their product packaging.
They used legacy systems like emails and Google Drive to store and share the artwork, making it hard for all members to access the latest artwork versions. The silos between the teams further compounded the problem. With ManageArtworks, Borosil’s team members could organize and store all the versions of artworks in a centralized location. The team members could easily access the files, view the details and timelines, approve the artwork, and send them for printing. It reduced the number of iterations, improved the FTR rates, and enabled the teams to complete the artworks within the stipulated timeline.
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