Artwork Management Challenges – Part 1
Imagine a scenario where the holiday season is coming up and your manager has asked you to modify the artwork with some holiday theme. You connect through the network drive to a server where all artwork files are kept neatly saved in product folders. You open the file to have a look and immediately realize something is wrong. The last time this artwork was changed was in early spring and you know for sure there was a change to the claims statement. So this is not the latest file. Where is the latest version?
You dig through your emails and open one attachment after another looking for the right file. You email your colleagues, you email the design agency and you even email your printer. All of them forward you more versions of the file, but none of them are the one you are looking for.
Has this happened to you before?
In these circumstances you do what you have done many times before, pick up the actual product and look at the artwork that is printed on it. You compare it with the file you have and mark out changes that were previously made. Now you have to get these changes done before you can make your holiday theme changes.
What a waste of time, waste of money (your agency is going to charge you for the re-work) and frustration that it keeps happening again and again.
There is a way to put an end to this wastefulness. Get your artworks organized into a central asset library which has automatic version control and great search capabilities which guarantees that you will find the latest version of your artwork file every time, any time.
Check out ManageArtworks if you would like to know more about how a central asset library can work for you.